Meet Chanel Lee: The Creative Behind Tasty Toastys

Born in South Korea and raised in Singapore, Chanel created Tasty Toastys to share her favourite human state of being: the joy of feeling Toasty, a comforting and cozy warmth.

Inspired by this concept, she introduced Tasty Toastys in 2022 as a fun digital collectibles project. This pioneering approach of launching a character lifestyle brand earned her features on major platforms like Channel News Asia, South China Morning Post, Vulcan Post, and Yahoo Finance.

Today, the brand has expanded into a beloved collection of Toasty lifestyle goods featuring plushes, bags, accessories, stationery, and more, available in both big box retail and independent stores in Singapore, Japan, and London.