In late 2021, "Tasty Toastys" was unveiled online to global digital artwork enthusiasts as a collection of 7,600 NFTs (collectible digital artwork). Illustrated by Chanel and coded by her brother Richmond, the sibling duo successfully sold out the entire collection within a week of its sales launch in February 2022.
As one of the earliest and most successful pioneers in Singapore and Southeast Asia to use digital collectibles to launch a character lifestyle brand, Tasty Toastys caught the attention of many news outlets, leading to numerous features about its unique origin story.
Here are some favourites from the archives:
